The Coca-Cola Company has provided strong support for Boys & Girls Clubs of America and the local Twin Cities youth. From providing generous financial support on both the national and local levels, to encouraging its employees to devote countless volunteer hours serving Club youth, Coca-Cola has consistently demonstrated its commitment to improving the quality of life for America’s young people. In 2004, Coca-Cola partnered with Kraft foods to launch Triple Play, BGCA's new health and wellness program for kids and teens.